Epoxy Technology Coatings

A medium-sized site focused on clarity, proofing, and easy quote access for Houston-area customers. It features structured galleries, an organized color library, and persistent CTAs to streamline the process from browsing to requesting a quote.

About Website

The website offers a clear buyer journey: start with an application, browse the appearance, and then make a decision. The residential-garage and commercial sections clearly set expectations from the beginning. The color library groups options into categories such as Solid, Blended Flake, Brindle Flake, and Metallic. Before-and-after photos provide quick visual proof. Quote calls-to-action are consistently placed on key pages, with nearby location details and hours for Richmond and two Houston addresses easily accessible. This layout makes it easier for Houston-area customers, reducing steps from browsing styles to requesting a quote.

Website Details

  • Buyer journey flow: Application → Appearance → Decision.
  • Color library: Solid, Blended Flake, Brindle Flake, Metallic groupings.
  • Proof assets: Before-and-after photos near CTAs.
  • Location clarity: Richmond and two Houston addresses with hours.
  • Persistent actions: “Request a Quote” repeated where decisions occur.

How It Was Built

  • Information architecture: Navigation and page hierarchy are designed around the decision flow (Application → Appearance → Decision). Clear labels and internal links enable visitors to smoothly navigate between use-cases, color options, and quoting without encountering dead ends.
  • Reusable components: Modular sections for color sets, before/after galleries, FAQs, and CTAs ensure a consistent layout and make updates easier when adding new finishes or photos.
  • Performance baseline: Utilizing a lean media pipeline (responsive images and modern formats) and deferring non-critical assets enhances load times on mobile devices, particularly on gallery pages.
  • Accessibility check: Using semantic headings, descriptive alt text on finish swatches and gallery images, and keyboard-accessible CTAs enhances usability.
  • SEO fundamentals: Clear titles and H1s, internal links between residential and commercial paths and color categories, and crawl-friendly content blocks focused on user intent.
  • Measurement: Events such as quote clicks, phone taps, and gallery interactions help track visitors' decisions and guide future content priorities.
© 2026 by Stevica Golosin. All rights reserved.